BA (Hons) Business Marketing
Modules
Year 1
- Business Context
- Marketing Principle and Business Practice
- Academic and Personal Development
- Managing Financial and Statistical Data
- People Management and Organisational Behaviour
- The Festival and Events Industry
- Or an elective from another subject area
Year 2
Compulsory modules:
- Human Resource Management
- Managing Finance and Information
- Marketing Planning, Management and Control
- Delivering Customer Value
Option modules could include:
- Leadership and Development *
- Entrepreneurship
- Work Based Project
- An elective from another subject area
* You must complete this module to obtain the award of the Chartered Management Institute (CMI) Diploma in Management and Leadership
Year 3
Compulsory modules
- Strategic and Operations Management
- Global Marketing
- Customer Relationship Management
- Research Project
Option modules could include:
- International Business Law
- Statistical and Data Analysis
- Financial Decision Making
- An elective from another subject area