Marketing Management

MSc Marketing Management

A postgraduate qualification in Marketing Management offers more career opportunities than ever before. As new marketplaces, such as China and India, open up and beckon the next generation of marketers, career paths are increasingly diverse and rewarding.

The marketing function is now recognised as key to organisational success. Consequently the focus of the course is to develop students’ marketing awareness and expertise, and as such, putting marketing theory into practice is a prevailing theme throughout.

The course is designed by research active tutors with extensive business experience in the marketing profession. The degree content at stage two is specifically geared to match the UK’s Chartered Institute of Marketing (CIM) professional syllabus and standards. The CIM is the largest professional marketing association in the world.

By acquiring the MSc in Marketing Management, the CIM will allow graduates to claim professional membership status without having to sit and pass CIM’s own Professional Postgraduate Diploma in Marketing.

Key facts

Course duration

This course is ideal for you if you are a marketing professional who already holds a business degree and/or are currently studying for the CIM professional qualifications; or a manager at any level working in the commercial,public or voluntary sectors and seeking to understand the impact of marketing decisions on other functions, but also on the performance of their organisation. This MSc Marketing Management belongs to a suite of MSc courses that offer you the opportunity to focus on particular modules of interest or to support your career path by choosing two elective MSc modules to gain a MSc specialist award.

Career opportunities

Successful completion of this course will equip you with the knowledge and skills required for senior marketing management positions.

Course content

Entry requirements

Entry requirements are a good honours degree (or equivalent), a relevant postgraduate qualification or a professional qualification. Alternatively a non-graduate qualification which the University deems satisfactory for the purpose of postgraduate admission and which includes sufficient management components may be accepted along with relevant employment experience. Interviews may be held to give you an opportunity to provide evidence of your suitability for this programme. If you possess the CIM Diploma in Marketing you may apply to join the course at stage one but be exempt from the Developing Competitive Advantage module.

Assessment

A range of assessment strategies will be utilised by academic tutors on this course. Assessments include formal written examinations, presentations, group work projects and independent research.

If you are a UK or EU student and require more information, or to discuss any specific aspect of this course or our Business School admissions process, contact the Student Information Desk.

If you are an international student and interested in our business courses, please contact us as follows:

The Glyndŵr University International Office is open Monday to Thursday from 08:30 to 17:00 GMT (08:30 to 16:30 GMT on a Friday).

Please consider the time difference between the UK and your own country when contacting us.

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Consequently the focus of the course is to develop students’ marketing awareness and expertise, and as such, putting marketing theory into practice is a prevailing theme throughout. The course is designed by research active tutors with extensive business experience in the marketing profession. The degree content at stage two is specifically geared to match the UK’s Chartered Institute of Marketing (CIM) professional syllabus and standards. The CIM is the largest professional marketing association in the world. By acquiring the MSc in Marketing Management, the CIM will allow graduates to claim professional membership status without having to sit and pass CIM’s own Professional Postgraduate Diploma in Marketing. Key facts This course is ideal if you are a recent graduate looking for a postgraduate qualification to give you a competitive edge in the marketplace Our MSc Marketing Management is designed to develop participants’ existing skills through a scheme of specialist advanced study The course will provide participants with relevant analytical training so that they are familiar with the latest theoretical and practical developments relating to marketing and management The participants will be able to understand coherent theoretical framework for the various subject areas,and apply them in an advanced practical manner in a real-world setting Our academic staff members have industrial experience Successful completion of the MSc Marketing Management will entitle you to professional membershipstatus of the CIM Career-focused teaching and learning Access to major British and International employers in both the service and production industries Course duration Full-time 1 year Location: Wrexham Start month: September This course is ideal for you if you are a marketing professional who already holds a business degree and/or are currently studying for the CIM professional qualifications; or a manager at any level working in the commercial,public or voluntary sectors and seeking to understand the impact of marketing decisions on other functions, but also on the performance of their organisation. This MSc Marketing Management belongs to a suite of MSc courses that offer you the opportunity to focus on particular modules of interest or to support your career path by choosing two elective MSc modules to gain a MSc specialist award. Career opportunities Successful completion of this course will equip you with the knowledge and skills required for senior marketing management positions. Course content Part 1, Stage 1(Postgraduate Certificate) Leading & Managing People Finance and IS for Managers Developing Competitive Advantage Achieving Corporate SuccessStage 2(Postgraduate Diploma) International Marketing, Theory into Practice Strategic Marketing and Planning Part 2 (MSc) Masters dissertation Entry requirements Entry requirements are a good honours degree (or equivalent), a relevant postgraduate qualification or a professional qualification. Alternatively a non-graduate qualification which the University deems satisfactory for the purpose of postgraduate admission and which includes sufficient management components may be accepted along with relevant employment experience. Interviews may be held to give you an opportunity to provide evidence of your suitability for this programme. If you possess the CIM Diploma in Marketing you may apply to join the course at stage one but be exempt from the Developing Competitive Advantage module. Assessment A range of assessment strategies will be utilised by academic tutors on this course. Assessments include formal written examinations, presentations, group work projects and independent research. Contact us If you are a UK or EU student and require more information, or to discuss any specific aspect of this course or our Business School admissions process, contact the Student Information Desk. Student Information Desk Tel: 01978 293 439 Email: sid@glyndwr.ac.uk International students If you are an international student and interested in our business courses, please contact us as follows: Email: international@glyndwr.ac.uk Telephone: 0044 1978 293433 (from overseas) or 01978 293433 (within UK) Fax: 0044 1978 293385 (from overseas) or 01978 293385 (within UK) The Glyndŵr University International Office is open Monday to Thursday from 08:30 to 17:00 GMT (08:30 to 16:30 GMT on a Friday). Please consider the time difference between the UK and your own country when contacting us.	Postgraduate courses For more information about our courses please telephone 01978 293439 or email SID@glyndwr.ac.uk
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